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Great Tips for Travel Businesses handling Technology
The highlights of this article address the Travel Businesses that are looking to make use of Technology, with a special focus on mobile technology. Based on the insights coming from experts in the travel industry, the next guidelines are very resourceful and useful to owners, marketers and anyone involved in travel businesses:
1. Target Your Customers
“Travelers now have a wealth of information at their fingertips in order to both research and book travel offers,” said Peter Dennis, chairman of the Travel Technology Institute, which was founded in 1989 to establish technology standards within the travel industry. “For sellers, it is important to identify current and potential customers across all channels, and to ensure that they are offering relevant, compelling and easy-to-book offers across such channels in order to both retain and attract new customers.”
2. Embrace Mobile
The article at hand talks about how to make mobile versions of the site in order to make it user-friendly and easy to browse, especially since the average person spends around 2 hours a day on the mobile phone.
TTS’ Take: And our question is: What if you knew you can also work on your smartphone or tablet? That means more time, but mostly it means more freedom and flexibility to the person in question, such as a travel agent. Since our main target are the travel agents, we created Travelport Mobile Agent, the first mobile application that allows Travelport connected agents to access and operate in their GDS on mobile devices. The users’ response to this application is amazing. Indeed, do embrace mobile!
3. Be Aware of Regional Differences
Some parts of the world are accessing mobile technology faster — and they’re likely to be among the growth areas for the travel industry. Across the world and across cities and regions, the accessibility to such networks currently varies considerably. However, the ASPAC [Asia Pacific] region has made the greatest strides in making high-speed networks available to the masses, and this, combined with a growing and increasingly more ‘able-to-travel’ population, means that we can expect to see more and more travelers from this region in particular.”
4. Rethink Loyalty
With the Internet and users’ high expectations for engagement, quick response and customized way of communication, the companies working in the travel industry must disrupt their operations, “with intermediaries being cut out and end consumers having much more transparency to hotels, cruises lines, inbound tour operators, etc.”
5. Strengthen Your Presence
“Visibility online is crucial for travel marketers”, according to Dennis. “If your customers can’t find you or your site, there is no point in adapting any additional technology,” he explained.
TTS’ Take: By the way, follow us on Facebook and feel welcome to connect with us on LinkedIn, to stay updated with news about our products and the travel industry.
6. Prepare for the Next Big Things
It is predicted “the next big thing will be voice recognition and biometrics and the ability to move content to cloud-based content solutions for better view-ability, retrieve-ability and convenience.”
7. Don’t Forget We’re All Human
And this is where marketers above all should take note:
“Regardless of the platform, being able to offer and create relevant, compelling content across all channels is necessary when the goal is to both retain and attract new customers. (…) It is also important to remember that we live in a multilingual and culturally diverse world.”
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