We see automation all around us. Now it’s the time for travel agencies to think about automating their workflows as well, as it can provide them the opportunity to experience a variety of benefits in the long run.
Travel agencies are getting a lot of inquiries from potential customers daily. They create trip budgets and send quotes to all those potential customers. However, not all of them will eventually spend money and purchase the trips that travel agents offered. I believe that if travel agencies can follow them up, they can convert more customers. This is the main reason why travel agencies should think about an automated follow-up process.
Travel agencies will not be able to follow up with all the potential customers who request quotes manually. If they did this manually, they would have to assign a person for it. However, this would be a massive and unnecessary expense. And with lots of failure points as it would be a manual process. That’s why they need to think about automating the follow-up process.
How can technological advancements help travel agencies?
Technological advancements have provided excellent assistance for travel agencies to automate follow-up processes. Therefore, they can conveniently follow up with all the potential customers that get budgets from their travel agency and convert a significant percentage of them to revenue-generating customers. This is one of the best methods for travel agencies to increase the budget-to-purchase ratio. To be specific, an automated follow-up sequence ensures that all the efforts and measures have been taken to convert all of the budgets into a customer purchase. The follow-up sequence should be strategic. It should be automated to achieve the specific goal of raising the budget-to-purchase ratio.
An automated follow-up helps to bring back the customers and to build a valuable relationship with them. It not only gets the travel agency back qualified and high-quality leads but also helps you to ensure the utmost customer satisfaction. It helps travel agencies to interact and engage with their customers in a better way.
SETTING UP THE FOLLOW-UP PROCESS AND SCHEDULE
The potential travelers went to the travel agency and the agency provided them with a trip budget. The relationship between the travel agency and the potential traveler doesn’t end there, travel agencies need a consistent sales follow-up process to bring the deal home. Sending follow-up emails and making calls at strategic times is, therefore, a necessary and common part of the process. The process should be a mix of emails and calls to ensure that all efforts were made to convert the trip budget into a purchase.
The schedule of the follow-ups should be defined by travel agencies to be pushier or more pleasant, but it could be something like this: