Information is no longer mostly static – it is highly mobile. Think of the report from your corporate office. Once, that report would have been typed, copied, and distributed. An advertising campaign would have been predominantly paper driven. Ads and images would be displayed on billboards, in magazines, and newspapers.

Today’s information is circulated in nanoseconds across many media platforms. Information is on the move. It is mobile.

Mobile device usage

To flourish in today’s travel industry, travel agents must embrace the mobile marketing revolution and put it to good use. Let’s look at how we use mobile devices in our lives:

  • Smartphone usage in the United States has increased to approximately 80 percent as of 2013.
  • Smartphone activities include reading the news, making reservations, shopping, social interaction, and entertainment.
  • Tablet sales have nearly surpassed notebook sales and have already completely outdistanced PC sales; tablets are expected to be nearly ubiquitous worldwide by 2017.

Everything is mobile. Each of those smartphone-related activities can be accomplished at home or on the run.

In terms of the travel industry, mobile devices can now display all scheduling options, reservation confirmations, online booking, and even serve as e-tickets at many airports.

Competing for clients’ attention

With so many products and services competing for clients’ attention, the travel agent needs to be able to utilize the most current software and hardware technology available. And the agent needs to be able to complete client-related business any time and from nearly anywhere.

Thanks to the compatibility of technologies, an agent can begin building a client’s travel package from an office PC and use a notebook, tablet, or smartphone to complete the booking – without losing any data or having to rush back to the office to finalize the reservation(s).

Mobile marketing – connecting with clients

Today’s travellers will most likely use a mobile device to search for travel agency help. This traveller may be checking websites, social media comments, and apps that can provide them information and recommendations regarding excellent service travel agents. You need to be “findable” through all of these mobility connections.

A well-designed, interactive web page is a good start, but you need to stretch your thinking (and your marketing resources) farther, building a social media presence that integrates across computer and mobile devices.

Your mobile marketing outreach may include text messaging, location-based social media, quick response (QR) codes and “agency-branded” apps that link your clients to their travel accounts to check on delays, cancellations, make changes, and communicate with you.

Mobile tools for agents’ use are important, too. Apps for travel agents like the Travelport Mobile Agent work on iPhone, iTouch, iPad, and Android mobile devices to give agents quick and complete access to GDS content (tap the app and sign into the GDS account).

Reaching even further

The impact of mobile on the travel industry is felt not only in the increased speed and convenience of accessing vital travel information; it also is being felt in amazing interactive applications like augmented reality, gamification, and in-transit access to entertainment systems that make travelling more fully experiential and enriching.

To make the most of mobile marketing, the travel agent must determine which services to emphasize in a marketing campaign and begin developing mobility connections that will provide the greatest services to their client base.

And don’t be fooled into thinking that mobile marketing is only for the Gen Xers, Millenials, and the Post Generation. Many Baby Boomers and even older travellers are as technology savvy as younger generations. They expect the same mobile device services and benefits as other travellers.

Mobile technology takes “full service” to new levels, from quick flights booking to travel enrichment applications. Clients want fast access across the mobile technology spectrum to all the information pertinent to their travel from e-ticketing to arrival/departure updates, travel advisories, and fast and easy check-in capabilities.

Help clients easily find and work with you – via mobile technology.