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Top Travel Trends to Watch in 2014 & Beyond
The travel industry is witnessing a series of powerful trends with real staying power. Here are some of the most 6 important trends to keep an eye on in 2014:
1. Impact of millennials
“Millennials are a much more ethnically diverse group than other generations and so are more interested in international travel.”
2. Seniors are unstoppable
“Customer service is crucial to this group, and they “show higher levels of frustration that result in zero tolerance for poor service.”
3. The rise of conspicuous leisure
What is meant by “conspicuous leisure” is “the preponderance of social media – and with it the widespread sharing of vacation photos with friends, families, and colleagues.”
4. The growth of ‘creative tourism’
In other words, it is about “travel that provides a connection with those who reside in the destination.”
5. The strength of luxury travel
Luxury travel continues to be a robust segment of the industry.
6. More multigenerational travel
“The older the boomers get, the more family travel they’re doing (…). This market is about “trading memories, convenience, and value.”
TTS’ Take: For whoever works in the travel & tourism industry, from travel agents and consolidators to marketeers, these trends above are something to consider thoroughly in order to provide 100% customer service.
Read more in the full article here.
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