Travelport is working with TTS and WhereTo to present an initiative that enables travel agencies to display airfairs the same way airlines show thir own branded fairs on the websites, with the purpose to allow travellers to have a richer and more informed shopping experience. This new storefront allows travellers to choose the branded offer they prefer for each leg of their journey.

Rui Figueiredo, Chief Commercial Officer at TTS said “We are pleased to be amongst the first travel technology providers in Europe to be able to offer the next generation of airline merchandising to our customers. Next Generation Storefront will allow us to offer structured fare brands concisely in the shop window, providing shopping transparency to our customers.”