Travel is going to be immensely affected by technology advances in the next 10 years. The Skyscanner Future of Travel 2024 has predicted hyper-personalization as the future for the travel industry. One of the most basic revolutions has already started with the Smartphones. These smartphones connect with semantic search devices to make searching and booking the right travel solutions easier. Wearable technologies like the Google Glass are making booking journeys and planning for your upcoming holidays a breeze. Well fantasized things like underwater exploration and space travel are other exciting possibilities. However, the one that draws the most attention from the Travel 2024 projections is the fact hyper-personalization shall become a reality for the hospitality industry and the airline industry.

As a modern day travel agent, it is imperative to stay in touch with travel technology and keep abreast of the changing times. Making the most of travel technologies can help a travel agency to stay two steps ahead of their customers and understand their intent even before they themselves realize it. As travel agents, choosing the right technologies can help you to serve your customers with things that they themselves didn’t know they wanted to explore. This can work wonders in building your brand and helping you with customer retention.

The use of travel technology is already evolving in the hospitality industry. One of the Starwood Hotels & Resorts Worldwide’s properties – the Aloft Harlem, is already using a revolutionary Check-in program which allows guests who participate in the keycard program to completely ignore the front desk when they arrive. They can check into their rooms remotely, get their room number and proceed straight to their room.

A luxury hotel in Lake Geneva, Switzerland is also making the most of RFID technology to transform its service. This hotel offers its guests with a highly personalized service by using a system which consists of RFID tags that are built into the keycards carried by guests. There are readers installed all over the property which receives the ID number from the keycard and communicates it to the nearest employee station. This helps the staff to find out more about the customer and personalize the service according to the customer’s likes and dislikes.

Travel technology is evolving at a tremendous pace and it is essential for travel agents to stay in touch with technology. Although the role of a travel agent might be somewhat limited when it comes to technology advances in the travel industry, using it the right way can actually work wonders. For example, improved communication systems have already made it possible for travel agencies to communicate with customers in an effective manner. Data can be sent in real time from the agency to the airline or the hotel and any necessary information can immediately be relayed to the customer. This makes the coordination and booking process extremely simple and helps to boost productivity.

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Adapting and changing with the changing times might be essential, but travel agents should also remember that the use of travel technology is useless unless there is a human touch involved in it. If your customer is facing a problem, he/ she would always like to communicate with a real person rather than a machine. This is where the role of a travel agent is so important. In fact, the human touch is the main reason why travellers still prefer to use travel agents over online websites and Smartphone apps for their flight and hotel bookings.